Stroke technique that actually clicks.
Film a length on your phone. I review the footage and send back exactly what to fix: no pool visit, no guesswork, no judgement about where you’re starting from.

Pick your starting point
From a one-off technique overhaul to ongoing coaching that keeps working on your stroke every month.
Stroke Technique Programme
For anyone who wants a cleaner, more efficient stroke.
A structured technique programme built from your footage, with drills and fixes delivered straight into the coaching app.
- ✓Built around your current stroke, not a generic template
- ✓Drills targeted at your specific fixes
- ✓Delivered straight into the coaching app
Video Stroke Analysis
A detailed, one-time breakdown of your stroke.
Send Paul a length or two on your phone. He breaks it down stroke-by-stroke and sends back annotated notes on what to change first.
- ✓Annotated video breakdown
- ✓Plain-language notes, no jargon
- ✓Great starting point before a full programme
Ongoing Swim Coaching
For club swimmers and regulars chasing time.
Monthly video check-ins, evolving drills, and accountability as your stroke keeps improving, all part of Paul’s coaching membership.
- ✓Regular footage review & feedback
- ✓Drills that evolve with your progress
- ✓Bundled with full coaching support
How online swim coaching works
Coaching runs entirely online, across the USA and South Africa. Here’s exactly how I work on your stroke without ever standing poolside.
- 1
Film a length on your phone
Prop your phone at the end of the lane, or ask someone to hold it. A side-on and a front-on clip of one or two lengths is plenty: I’ll tell you exactly what angle helps most.
- 2
I review the footage
I watch it stroke by stroke, the same way I would from the pool deck, and pick out the two or three things that will make the biggest difference.
- 3
You get annotated fixes & drills
Notes and marked-up clips land in the coaching app: clear, specific, and built around what your stroke needs next, not a generic checklist.
- 4
Film again, keep refining
Work the drills, send a new clip, and watch the fixes stack up over weeks: the same feedback loop a poolside coach gives you, just asynchronous.
From first lengths to dropping time
Swim coaching spans a wide range. You don’t need to already be “a swimmer” to start.
- You’re a nervous adult beginner who can barely get down the lane without stopping.
- You swim regularly for fitness but feel like you’re working harder than you should.
- You’re a club swimmer chasing a specific time and want a second set of eyes on your technique.
- You’re coming back to swimming after time away and want to rebuild good habits from the start.
Stroke fixes that show up on the clock
100m freestyle
Example outcome format · real client numbers to be added before launch.
Before you dive in
Do I need access to a pool?
Yes, somewhere to swim a length or two: a local pool, gym pool or club session all work fine. I coach from your footage, not poolside, so it doesn’t need to be a fancy facility.
What if I can barely swim a length without stopping?
That’s completely fine. That’s exactly the kind of footage I want to see. Technique fixes matter most for beginners, and the drills are built around where you actually are, not where you “should” be.
How do I actually film it?
Prop your phone against a kickboard or bag at the end of the lane, or ask a friend to hold it, and film side-on and front-on for one or two lengths. No special equipment required. Once you sign up, I send simple filming tips so the footage is useful.
Do you coach both beginners and competitive swimmers?
Yes, from nervous first-timers to club swimmers chasing a personal best. The footage-based approach works the same way at every level, it’s just the fixes that change.
Ready to fix what’s slowing your stroke down?
Tell Paul where you’re at and what you swim. I’ll tell you straight whether video analysis or the full programme is the better starting point.